Sanlam Investments Multi-Manager appoints René Basson as Head of Marketing

Sanlam Investments Multi-Manager has appointed René Basson as Head of Marketing. Reporting to CEO Darryl Moodley, she will serve on the Executive Committee and will be responsible for shaping and executing brand and marketing strategy across the business. She will lead brand, positioning and integrated marketing across distribution channels to drive brand equity and business growth through targeted acquisition, engagement and retention initiatives.

Basson brings over 24 years of experience across financial services, ICT and consumer durables, with deep expertise in strategy, planning and the execution of complex, multi-market programmes.

She holds a BCom in Marketing from Stellenbosch University and a BCom Honours in Marketing, cum laude, from the University of South Africa, and is Co-Head of the Women in ETFs South African Chapter.

“René’s track record of building brands and driving commercial growth across complex, multi-market environments makes her the ideal leader to take our marketing capability to the next level,” says Darryl Moodley, CEO of Sanlam Investments Multi-Manager.